ETWAS Santos

ETWAS was a Japanese watchmaker operating through the 1970s and 80s, producing design-forward pieces that borrowed heavily from European luxury references — and then quietly disappeared as the market consolidated and the quartz boom shifted everything. They didn’t make it out of the decade. What they left behind though? Worth hunting for.

This is the ETWAS Santos — and yes, you already know what it’s inspired by. The Cartier Santos is arguably the most iconic watch ever designed, first conceived in 1904 for aviator Alberto Santos-Dumont so the man could check the time without taking his hands off the controls. Square case, exposed screws on the bezel, integrated bracelet — a blueprint so clean that brands have been referencing it for over a century. ETWAS understood the assignment.

All the bang, none of the Cartier invoice. The white Roman numeral dial, blued steel hands, and that bold octagonal screw-bezel case are all present and accounted for. The gunmetal-toned integrated link bracelet with its matching exposed hardware ties the whole thing together — brutalist, architectural, intentional. Finding one of these in this condition is genuinely rare; most come through beat, and this one came correct.

Full transparency: the Santos is my favorite watch ever designed. The DNA runs deep — deep enough that when my own watch brand launches, this design language will absolutely have a seat at the table. This piece isn’t just a find, it’s a reference point.

Bracelet Fit: Adjustable comfortably fitting my 17.5cm wrist or smaller.

Shipping: All packages are shipped insured with signature confirmation. International shipping via DHL; duties and taxes are collected during checkout and are the responsibility of the buyer.

Returns: No refunds only exchanges/store credit – vintage watches are not suitable for water or rough activities. They are durable as they have survived 30+ years of life but should be treated as such.